How to access? "Catalogues" tab> Select a catalogue > "Segments"

What is it?

Group products at the "Catalogues" level regarding criteria of your choice, before you set up your data for each channel.

Performance criteria, profitability, seasonality, ... you edit the Segment once and use it for all channels of your choice. You save time editing youra parameters and manage your performance and your sales strategy efficiently.

How does it work?

It is possible to create a Segment from one/many fields from your catalogue and/or profitability criteria.

Create a Segment based on one/several field/s from the catalogue

Define the condition you want using fields available.

AND and OR operators are there at your disposal to allow you to refine products of your choice as finely as possible.

Ex: I want to group in a Segment all products from my "Table basse" category.

Create a Segment based on performance criteria

To use performance criteria, Lengow tracking must first have been installed on your website and statistics (clicks and leads) must have been compiled.

Target products of your choice with performance criteria. This Segment will be based on the statistical data recorded in your Lengow account for this catalogue on all channels where it has been or is activated. This Segment'll threfore evolve as the results of your campaigns are recorded.

Ex: I want to group all my products with a CPC higher than 2,12€over the last 30 days on Google Shopping.

Several criteria are available:

  • Clicks
  • CPC
  • Orders
  • Revenues
  • Costs
  • Conversion rate
  • ROI

Select the statistical period you want to use:

  • Last 7 days
  • Last 30 days
  • Last 90 days

AND and OR operators are there at your disposal to allow you to refine products of your choice as finely as possible.

Limit the number of products in a Segment

Once targeting is done, you can choose: 

  • to leave products volums as it is
  • to limit products number present in the Segment

If you choose to limit products number, indicate:

  • the number of products to be included in this Segment
  • The criterion which has to be used to order the data (ascending or descending). The default order is descending
  • The application period

Ex: I would like my "Canapé" segment to contain the 100 products that generated the most revenue last week. I enter "100" for the number of products, select the "Revenue" criterion, leave the "descending" order selected by default, then indicate "last 7 days" as the application period. 

View recorded Segments

Find all the optimisations made in the "Catalogues" tab > Catalogue selection > "Segments".

Possible actions on a Segment

Click on a Segment to view its details.

Each Segment can be:

  • edited
  • copied
  • deleted

Application exemples

Read dedicated articles for more details.

Catalogues / Segments

How to access? "Catalogues" tab> Select a catalogue > "Segments"

What is it?

Group products at the "Catalogues" level regarding criteria of your choice, before you set up your data for each channel.

Performance criteria, profitability, seasonality, ... you edit the Segment once and use it for all channels of your choice. You save time editing youra parameters and manage your performance and your sales strategy efficiently.

How does it work?

It is possible to create a Segment from one/many fields from your catalogue and/or profitability criteria.

Create a Segment based on one/several field/s from the catalogue

Define the condition you want using fields available.

AND and OR operators are there at your disposal to allow you to refine products of your choice as finely as possible.

Ex: I want to group in a Segment all products from my "Table basse" category.

Create a Segment based on performance criteria

To use performance criteria, Lengow tracking must first have been installed on your website and statistics (clicks and leads) must have been compiled.

Target products of your choice with performance criteria. This Segment will be based on the statistical data recorded in your Lengow account for this catalogue on all channels where it has been or is activated. This Segment'll threfore evolve as the results of your campaigns are recorded.

Ex: I want to group all my products with a CPC higher than 2,12€over the last 30 days on Google Shopping.

Several criteria are available:

  • Clicks
  • CPC
  • Orders
  • Revenues
  • Costs
  • Conversion rate
  • ROI

Select the statistical period you want to use:

  • Last 7 days
  • Last 30 days
  • Last 90 days

AND and OR operators are there at your disposal to allow you to refine products of your choice as finely as possible.

Limit the number of products in a Segment

Once targeting is done, you can choose: 

  • to leave products volums as it is
  • to limit products number present in the Segment

If you choose to limit products number, indicate:

  • the number of products to be included in this Segment
  • The criterion which has to be used to order the data (ascending or descending). The default order is descending
  • The application period

Ex: I would like my "Canapé" segment to contain the 100 products that generated the most revenue last week. I enter "100" for the number of products, select the "Revenue" criterion, leave the "descending" order selected by default, then indicate "last 7 days" as the application period. 

View recorded Segments

Find all the optimisations made in the "Catalogues" tab > Catalogue selection > "Segments".

Possible actions on a Segment

Click on a Segment to view its details.

Each Segment can be:

  • edited
  • copied
  • deleted

Application exemples

Read dedicated articles for more details.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request