The conversion period is defined in the settings of the Channel Feed under Settings> Settings Edit> Tracking> Conversion Period.
Once the period is defined, when a user clicks on one of your products from a channel tracked by Lengow (from a link of the comparator LeGuide for example) Lengow then places a cookie on his computer.
For example, if you specify a thirty-day period, a buyer who clicks on a tracked link and who makes a purchase on your site 20 days later will automatically cause a sale to be attributed to the comparison site where the user clicked 20 days earlier. After the expiry of this thirty-day period, Lengow will no longer account for the sale in its statistics, and will instead treat it as a "direct" sale.
- Define the performance criteria
2. Actions you can do with Lengow
- Stop sending your unprofitable products
- Optimize your ads on channel's site
Your ad must be as attractive as possible to get the interest of one lead and get him to click on it. Stand out by maximizing this ad with a good quality image, an attractive title and even putting forward a special offer. Indicate the maximum information as your delivery policy, especially if it is free!
3. Actions you can do without Lengow
- Monitor your competition
Watch for pricing and distribution strategies applied by your competitors on the channels where you are present and get back to Lengow to change your settings.
- Optimize your landing pages
Having traffic on your site does not mean your conversion rate will be important. The landing page is a key element to turn prospects into customers. Feel free to test the performance of your landing page by going through A / B testing.