What's the use?
Google Promotion allows to set up promotions on a range of products on Google Shopping.
With the "Merchant Promotions" program, you can highlight the benefits of a purchase on your site, at the very moment that users are looking for where to buy a product.
Example on Google.com:
Example on Google Shopping:
The types of promotions accepted
The promotions that you offer must be applied at checkout.
These special offers are:
Generally in the form of discounts, gifts and other offers that a user benefits from
- when entering a promotion code;
- automatically at checkout (Free shipping is the only type of promotion that requires a code, because this field is already specified in the product feed. The promotions feed must specify the nature of the special offer).
Special offers cannot be:
- final discounts already deducted from the sales price
- restrictive promotions (e.g. limited to the first purchase)
- free shipping with no code required
Find extra explanations, referring the point "Useful links" below.
Prerequisites and implementation of promotional campaigns with Lengow
Having a Google Merchant Center account and a Google Shopping feed
You must have a Google Merchant Center account and a Google Shopping feed in order to create marketing campaigns.
In order to offer promotional campaigns, you must make a request to Google.
Search for "Google Shopping Promotion".
How to display my promotions?
Complete Attributes Matching
Match your products catalogue fields with the fields requested by the channel, based on field definition. If necessary, enter hard values, use functions and/or adapt the values by creating rules. For fields with valid values, select the suggested value or match with your products catalogue values.
Some fields are mandatory and must be completed for your products to be created or updated. Other fields are optional. Google recommends you fill them in to improve your products visibility.
For more information on the mandatory, voluntary or optional fields, see the documentation made available by Google.
One special feature for Google:
The promotion_id field is very important - it allows the creation of this promotion. The value that identifies the promotion must also be on the Google Shopping feed in the same name field.
Manage your Exclusions
Follow the usual instructions for exclusions.
Preview your data
Check the data you are about to send to the channel at the "Preview" step.
Configure your Options
Configure options before sending your products catalogue to the channel.
Add the Google Shopping Promotion feed in the Google
Add the update of this feed in your Google Merchant Center.
Use the URL of your feed optimized for Google Shopping Promotion.
Add export.txt to the end of this URL so that the feed will be accepted by Google.
In our example, the URL of the optimized feed is :
It becomes :
- Google Merchant Center Help : Merchant Promotions