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Google LIA (Local Inventory Ads)

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Google LIA (Local Inventory Ads)

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Google LIA (Local Inventory Ads)

LIA (Local Inventory Ads) is the web-to-store solution from Google.

The user is geolocated and can access your ad if he is located near your store. 

He then lands on a "showcase" page hosted by Google on which he can consult your physical stocks, the store's hours and how to get there, for example. 

2 feeds are offered by Lengow for setting up product ads in stores: 

  • The Local Product Inventory feed: will allow you to send your store inventory data. 
Note: remember to retrieve the store code (store ID) given by Google so that the stock information is correctly relayed on the "showcase" page. 

  • The Local Product feed: will allow you to create and complete the product sheets for your LIA ads.

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