LIA (Local Inventory Ads) is the web-to-store solution from Google.
Ads are displayed according to the request made by the internet user and the product availability within point of sale around him/her.
The ads lead the Internet/mobile user to a shop page hosted by Google.
4 sources are mandatory to display your ads from in store products. (Please note that you only need the first three sources if you do not have an e-commerce shop).
- Store information: You have to manage it with Google My Business.
- Inventory information: Use the "Google - Local Products Inventory" feed available in Lengow.
- Matching information: Use the "Google - Local Products" feed available in Lengow.
- Product information (only if you have an online shop and you want to display your offers on Google Shopping): Use the "Google Shopping" feed.
Please find all the information about LIA on Google help center.
LIA (Local Inventory Ads) est la solution web-to-store de Google.