Here's how to add this type of tracker to your product urls, thanks to Lengow:
- Example of value entered in the "product url" field requested by a channel:
The elements in red above are specific to you and refer to the different variables of your campaign:
- site_id: mandatory, refers to the id of your website in Eulerian Analytics.
- etf-publisher: mandatory, refers to the comparison shopping site campaign support, this support has to exist prior to the production of the tracking system.
- etf-name : mandatory, refers to the comparison shopping site campaign name, this campaign has to exist prior to the production of the tracking system.
- etf-prdref: mandatory, refers to the product reference, it has to be unique.
- eseg-name: optional, refers to the segment name you want to retrieve.
- eseg-item: optional, refers to the value relative to the name of the segment you want to retrieve.
- eparam: optional, refers to a customisable parameter identifying the current click, this parameter is an alphanumeric character string limited to 255 characters.
- eurl: mandatory, refers to your product landing page. In Lengow eurl= has to be followed by the $ character, this on has to be followed by the name of the field including products urls in your catalogues.
- rf: optional, refers to the encoded URL of the referring site, must validate the regular expression.
Google is a channel that doesn't accept redirections between several websites. In other words, the link you send to Google from Lengow must be a direct link to the product page on your shop.