What is it?
Local ads are product ads displayed in a user's search results that aim to attract them to your store so that they can make a purchase directly.
Thanks to this feature you can display the availability and prices of your products from the stores located close to the Internet user.
How does it work?
When you create a local ad campaign, your first step is to share as much information as you can about your store, such as its address and the opening hours.
In Lengow, from your channel's "Local Ads" feed, you will be asked to complete a unique store identifier. This will allow Lengow to link product data to the correct store.
Then the feed structures are quite simple to complete, the product information generally requested is:
- The price: The store price of your product
- The promo price: The store promotional price of your product
- Availability: The store availability of your product
- Quantity: The number of products available in your store